Secrets to Selling and Publishing Photography
Genre: eLearning | 529 MB
Scott Bourne, a professional photographer with over 30 years experience, identifies his tried and true methods for starting and maintaining a successful career as a photographer. In Secrets to Selling and Publishing Photography, Scott explains how to make a profitable living in this demanding field by developing a professional identity, setting realistic goals, getting publicity, finding customers, getting published, and working with agents.
Topics include:
Developing effective branding, logos, and promotional materials
Making work visible
Advertising essentials
Being a publicity hound
Creating and maintaining a customer base
Exhibiting work
Pricing work for profitability
Getting published
Publishing with stock photography agencies
Hiring and using an agent
Understanding copyright law and licensing
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